Wake Me Up!
Entertaining, fun and informative, this newly launched workshop is a
wonderful introductory session to how companies can use stories to drive
results. Filled with real life examples including video and audio clips,
the workshop helps you to see how other companies are engaging this powerful
tool as well as provides a facilitated environment to brainstorm applications
for your own company.
Learning to Tell a Story Powerfully
Most managers and executives have been trained to "cut to the chase,"
to lay out the bullet points, and, in general, to make their communication as
conceptual as possible. As useful as this strategy may be much of the time,
relying exclusively on conceptual communication is like walking on one leg:
you can do it, but long distances go much better if you add the second leg.
If you want to persuade or inspire as well as inform, your second leg
is narrative communication. Storytelling engages the non-linear parts of your
listeners' minds, stimulates your listeners to become active participants in
imagining your message, improves retention and perceived relevance, and allows
listeners to claim ownership of the meanings they receive. This increases
buy-in and motivation while reducing resistance.
This workshop will give you the tools to combine narrative with facts for
powerful results.
“The Renual facilitator's perspective and guidance on storytelling enabled us to transcend our paradigms for communicating with each other. Telling stories that shape people's understanding of business issues is liberating.”
© ReNual, LLC
