In recent years the ancient ritual of storytelling has been championed as
one of the most powerful methods for organizational change by NASA, the
World Bank, Bristol Myers Squib, the Harvard Business Review and others.
Renual uses story to help clients connect intellectual analysis with the
deeper values and emotions that are the real drivers behind decision-making.
Only when people are moved do they find the dedication needed to implement
lasting renewal.
An international agency needed to create more agile response teams to deliver
services quickly and agily. As part of our strategic planning session, Renual
had participants tell stories of the moments when their teams had most
effectively delivered their service. We then analyzed the variables that had
led to success in these situations. From there participants were able to make
structural changes to the organization to best support these
‘success factors.’
“I can only answer the question ‘What am I to do?’ if I can
answer the question ‘Of what story do I find myself a part?’”
Alisdair MacIntyre, author of After Virtue
© ReNual, LLC